WAYES specializes in the innovation and development of whole home customization, covering cabinetry and comprehensive home products for eight major living spaces.
With over 10,000 professional designers and seven smart manufacturing bases in China, we leverage our proprietary "AI Cloud Design" and "WAYES Space System" to offer tailored solutions based on customer needs, layout, functionality, and budget, providing clear and transparent overall home solutions where "what you see is what you get."
Introduction
Founded in 2003, WAYES transitioned from tech software design to the home furnishing industry.
As a pioneer in the concept of "whole home customization," we established a new standard with our "design before customization" approach, setting a new industry benchmark.
We focus on using innovative technology to serve home furnishings, driven by AI technology, cloud computing, and big data applications, offering visible and achievable "good design" solutions that create happy living spaces tailored to mainstream families' lifestyles.
Listed on the stock market in March 2017, WAYES has maintained an impressive annual growth rate of 60%.
Today, our brand boasts over 1,200 experience centers in more than 300 cities in China and globally, supported by seven smart manufacturing bases capable of processing over ten thousands of unique orders daily.
WAYES introduces "BIM Technology Integrated Home Furnishing × Whole Home Customization," utilizing 3D visualization, standardized construction, and integrated supply chains to transform the traditional, opaque renovation model into a streamlined, transparent process, offering customers a one-stop, all-inclusive home experience.
Today, with six invention patents, 36 utility model patents, and 62 computer software copyrights, WAYES actively participates in drafting over 40 national and local standards, leading the industry through the deep integration of information technology and industrialization.
Innovation
Industry 4.0 Manufacturing
Since 2003, WAYES has implemented "Industry 4.0," introducing digital customization and virtual manufacturing technology to overcome the challenges of personalized and large-scale production.
Since 2006, we have built a production process control system based on digital barcode management, carried out processing control evaluation, developed robots and fully automated three-dimensional warehousing intelligent logistics, and pioneered a new way in China to transform traditional industries by integrating informatization and industrialization in furniture manufacturing.
Today, with six invention patents, 36 utility model patents, and 62 computer software copyrights, WAYES actively participates in drafting over 40 national and local standards, leading the industry through the deep integration of information technology and industrialization.
C2B and O2O+SM Strategic Model
Leveraging the O2O internet marketing service platform, WAYES has realized the "C2B and O2O+SM" business model for personalized whole-home furniture design and mass production.
C2B New Business Model
Transitioning from traditional B2C to a C2B model, WAYES exemplifies how "what consumers want, the brand produces," serving as a model for C2B in China.
O2O+SM Dual Channel Model
In 2011, WAYES entered shopping malls, offering a new concept for home retail markets. Since 2015, developed the O2O internet marketing platform, integrating online and offline store services for a seamless customer experience.
Advantages
"Good Design" Core Competitiveness
From inception, WAYES offered the industry's first "free design service," creating differentiation.
Our "AI Cloud Design System" empowers designers to utilize databases of house types, schemes, and products, using design tools such as "Jindou Cloud" and "Hydrogen Design", to create integrated soft and hard decoration plans based on customer needs.
Supported by digital and AI-integrated renovation services, good design is not just a visual concept but a realized "what you see is what you get" solution.
In 2015, we partnered with Italian designer LELE, introducing European design philosophies and launching international new products.
We established the WAYES Lifestyle Research Center, offering the "One Family Lifestyle" solution, catering to six stages of family life.
By 2020, WAYES introduced new service tools like "Shenma Design," "WAYES Mall," "WAYES Home Master" and "Online Measurement," where AI algorithms complete design schemes, returning three sets of plans within one minute, providing an immersive design experience.
WAYES developed the "Design Island" certification and reward system, to cultivate designers' creativity through gamification, points exchange, design competitions, and interest groups.
BIM Technology Integrated Home Furnishing × Whole Home Customization.
WAYES leverages 5G technology to upgrade its design to "BIM Technology Integrated Home Furnishing × Whole Home Customization."
BIM technology for integrated customization uses construction techniques typically reserved for building skyscrapers to create homes. It transforms complex floor plans and traditional renderings into 3D visual models, showcasing the entire process of customization.
With the AI design system, central dispatch system, and central kitchen-style supply chain, the BIM model coordinates various stages such as design, quantity calculation, and construction.
This standardizes every aspect of the one-stop whole home renovation process, including "effect, budget, quality, timeline, and acceptance."
From construction renderings to material lists to construction standards, everything is clear and transparent, truly achieving an integrated, transparent, and digital new renovation model.
Products
BIM Technology Integrated
WAYES offers a one-on-one integrated space design service with designers.
Leveraging its digital capabilities, supply chain coordination, and standardized construction, the BIM technology integrated customization has evolved from "single customized furniture solutions" to "whole home integrated customization solutions."
In addition to customized furniture, we provide high-quality primary materials, smart home devices, kitchen and household appliances, matching furniture, and soft furnishings.
Utilizing 3D visualization technology to showcase the entire construction process, from design, material selection, construction, and installation to after-sales service, we achieve an all-in-one design for all categories, offering a one-stop whole home integrated customization.
Whole Home Customization
WAYES takes a comprehensive approach from various dimensions such as global styles, materials, and combinations. Building on traditional styles, we have developed new Chinese, new European, new American, and new modern styles, and have also introduced new Italian and other international light luxury styles.
Additionally, we have launched the "One Family Lifestyle" design concept, which offers fitted solutions for families based on six different life stages, distinguishing our lifestyle products from traditional style concepts.
Integrated Kitchen
Since introducing the "customization on demand" model, WAYES has launched the "New Generation Upgraded Custom Kitchen."
This upgrade enhances the four major systems: washing, food preparation, cooking, and storage.
It integrates entertainment and audio-visual systems, water purification systems, and smart lighting systems, combining functionality, user habits, and personalized needs into one.
Optimize and combine single cabinets, appliances, and utensils according to your needs, making them more considerate and user-friendly, meeting the requirements of kitchen integration.
Technology
Industry 4.0 Smart Manufacturing Bases
With seven Industry 4.0 smart manufacturing bases across South China, East China, and Southwest China, WAYES enhances production efficiency through smart, information-based, and automated processes.
The smart manufacturing base features a control center with a "private cloud" composed of over 200 service units. Supported by algorithms, it enables mixed production scheduling for multiple products and batches.
Each piece of furniture is disassembled into panels, which are tagged with "digital labels" containing all processing instructions. On the RGV transport line, intelligent robotic arms automatically perform CNC cutting, laser edge banding, drilling, storage, and logistics processes, upgrading from "human-directed machine operations" to "machine-directed machine operations." Equipped with intelligent warehouses, thousands of batches of goods can be automatically identified, sorted, and managed without the need for manual intervention.
This flexible production model ensures a three-day factory delivery at any time, with daily production capacity increased tenfold compared to traditional methods. Material utilization has improved from 85% to 93%, and error rates have decreased from 30% to less than 3%, achieving a deep integration of industrialization and informatization.
CNAS Laboratory
WAYES's product testing center has been certified by the China National Accreditation Service for Conformity Assessment (CNAS), obtaining international mutual recognition qualifications. This means that the laboratory's standards and test reports are not only authoritative domestically but also have the status of an "international passport" in over 60 countries and regions worldwide.
The testing center conducts thorough and comprehensive analysis and testing on each new furniture product, covering more than 50 testing items (formaldehyde, heavy metals, pH value, odor, and other environmental and physical performance indicators). By simulating real-life usage scenarios, ensure that the products are safe and durable for long-term use.
Significance
"WAYES" signifies the "right path."
Super Symbol
Our butterfly logo, inspired by the " Morpho Helena ", symbolizes the transformation into a better home.
Brand Culture
Vision: Achieve dream home for everyone.
Mission: Change the customization from minority to majority.
Philosophy: Innovating technology, serving home.
Spirit: Innovation, perseverance, diligence, striving for excellence.
Brand Ambassador
Resilient and humble spirit, unwavering determination.
Huang Xuan exudes a composed grace. In his 14-year career, he brings sincerity to his roles, with precise and detailed character design, full of stories and depth.
In 2021, Huang Xuan officially became the spokesperson for WAYES good design, perfectly aligning with the brand's attitude.
WAYES: Your home as you wish.
Social Responsibility
Warm Heart Actions · Love Reading
Since 2014, WAYES launched the " Warm Heart Actions · Love Reading" charity initiative, providing books and custom reading spaces for children in impoverished areas, aiming to improve their educational resources.
Improve reading conditions in mountainous areas, and let books light up children's future.
【Foster a love of reading among children in the mountains, cultivate greater kindness among children in the cities.】
This ongoing charitable initiative has gathered the goodwill of people from all walks of life to fulfill the dream of education for children.
As of 2021, the Warm Heart Actions has donated over 250 schools in mountainous areas across the country, providing a total of 130,000 books and benefiting 26,000 students.
Hope Home
Since 2014, WAYES has initiated the "Hope Home" charity project, providing support for children who need to travel for medical treatment.
The project offers comprehensive furniture design and matching services for the "Hope Home."
From measuring and designing to installation, every detail is tailored to meet the needs of the families with sick children, ensuring a more comfortable and reassuring living environment for the children.
Sustainable responsibility
WAYES is dedicated to sustainable development, improving production processes with AI technology, and establishing a green supply chain to balance personalized customization with mass production Implementing clean production and using renewable wood.
Treating solid waste harmlessly during production.
Integrating environmental requirements into procurement, encouraging suppliers to improve, driving upstream and downstream supply chain development.
Milestones
2003: Launched the second-generation integrated wardrobe.
2005: Introduced the concept of "customize furniture before renovation."
2006: Established a digital furniture production base.
2007: Launched the mass customization information system.
2009: Established the distribution command center.
2011: Introduced international design teams with the concept "World Design, Customized in China."
2012: Initiated a customer-centric full-process service.
2013: Signed actress Li Bingbing as brand ambassador.
2014: Launched the "Warm Heart Actions" charity project and introduced robots and smart warehouses.
2016: Partnered with Italian designer LELE.
2017: Listed on the Shenzhen Stock Exchange.
2018: Completed the East China Wuxi 4.0 production base and began constructing the Foshan Weishang New Retail Complex.
2019: Announced the "Good Design for whole house" strategy. To achieve one-stop customization of whole house hard decoration and soft decoration for consumers.
2020: Introduced "New model+large-scale infrastructure" services. Launched the "New Generation of Integrated Customization."
2021: Introduced the "BIM Technology Integrated Customization" strategy. Announced Huang Xuan as the new brand ambassador in August.
Honors
2007: Named "Technology Achievement Application Demonstration Base."
2008: Recognized as one of China's "Top Ten Fashion Brands" in the home industry.
2011: Awarded the "Original Design Gold Award" in China's home industry.
2012: Hailed by Alibaba and Harvard Business Review as the Chinese sample of the C2B model.
2013: Named "Most Investable Brand of the Year in Guangdong."
2015: Listed among the "Top 50 Most Innovative Companies in China" by Fast Company. Awarded the "Best Terminal Service Brand".
2016: Selected as the first national smart manufacturing pilot demonstration project in the furniture industry.
2017: Recognized as a "Famous Chinese Trademark." Won the title of "Famous Trademark of Guangdong".
2018: Won the most stringent NAF formaldehyde-free exemption certification in the US CARB Act The testing center won the "CNAS laboratory accreditation", which means that the test report has the authoritative qualification of international mutual recognition.
Rated as the "Most Influential Brand of the Year".
2019: Listed in the "Top Ten Custom Furniture Leading Brands 2018-2019".
Won the "Foshan Government Quality Award".
Won the "Top 50 Innovative Brands in China's Home Furnishing Industry-Top Ten Model Innovation Award".
Awarded as "2019 Home Furnishing Industry Service Model"
2020: Listed in the "Top 10 Selected Custom Home Furnishings of 2019-2020".
2021: Recognized as a "5G+ Industrial Internet Integration Benchmark."
2021: Awarded as a "Benchmark Demonstration of Large-Scale Personalized Customization for Whole Home Furnishings in the Industrial Internet."
Company Name:
Foshan Weishang Furniture Manufacturing Co., Ltd.
Address:
33rd Floor, Glory International Financial Center,25 Ronghe Road, Nanhai District, Foshan City, Guangdong Province
Telephone:
400-678-1068
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